Cowboy

How Cowboy's app is powering e-bike sales

About this Event

While e-bikes have been a boon for the bicycle industry worldwide, that’s especially true in Europe where sales are expected to surpass all car sales by 2030. Traditional bicycle companies are fighting each other with undifferentiated products at ever narrowing margins. Cowboy, a new bicycle company based in Belgium, is taking a different path.

Taking design, engineering, and technology cues from companies like Apple, Tesla, and Peloton, Cowboy is building a bike that is beautiful, easy to ride, and connected. Starting from first principles, Cowboy bikes are driven by a proprietary motor system controlled by bespoke software – Cowboy AdaptivePower – that provides automatic assistance, eliminating the need for manual gears and ride modes.

Their sustainable differentiator, however, is their connected App which creates a powerful rider community. As Oscar Salazar, Co-Founder of Uber said, “Cowboy’s true customer advantage is its rich digital ecosystem.” It provides everything from ride stats and power analysis to rider alerts, crash and theft detection, and gamification strategies like rider groups, leaderboards, and social sharing.

With over 65,000 bikes sold to date, Cowboy is on track to generate €35M revenue in 2024 and is projecting the company will be cash flow positive and profitable in 2025.

Register now to watch this webinar with Cowboy Chief Financial Officer, Mark Vincent, to hear how the company is using digital technology and gamification to create an ecosystem riders love and disrupt the $43B e-bike market. 

Video On Demand

– Recorded

October 29

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