Tracer Labs

Coming – January 6

Disrupting The $300B Online Identity and Consent Industry

Date and Time

January 6

–

12:00 PM EST / 9:00 AM PST

Details will be provided upon RSVP approval

About this Event

Tracer Labs is building what many believe will become the next major layer of the internet: a world where every person has a private, portable identity they control. Think of it as a “blue check” for the entire internet, owned by the user instead of the platforms.

Their platform, Trust ID, removes the friction we’ve all accepted as “normal.” Today, logins, cookies, and repetitive consent prompts cost businesses billions in abandoned carts, fraud, and false declines. Trust ID replaces all of that with a single identity and consent layer that recognizes users automatically and carries their preferences across the web, dramatically improving performance for consumers, enterprises, and AI agents.

Tracer is built by a founding team from Microsoft, Meta, X, Amazon, and American Express — leaders with 20+ successful exits, 24 patents — and already has 200+ paying enterprise clients.

Please join our online event with Pete Hayes, Tracer Labs Founder & CEO, to hear more about this opportunity is massive with an addressable market of up to $300B, and a serviceable obtainable market of $3–5B over the next 3 to 5 years.

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